National Blue Ocean Strategy

National blue ocean strategy nbos was introduced in malaysia in 2009 to help the country achieve its goal of becoming an advanced country by 2020.

National blue ocean strategy. The eleventh malaysia plan used blue ocean strategy tools and frameworks to formulate high impact low cost national strategies that are able to be rapidly executed. Although it was developed with the intention to motivate the private sectors and industries to create new demands by venturing into areas of greater potential this concept has been tailored and adopted into. Chan kim and renée mauborgne professors at insead. The fundamental premise is that most companies fight competitors head to head in the same space chasing the same customers with very similar products creating a bloody red ocean in their feeding frenzy.

Blue ocean strategy is a theory explained in a 2005 book by w. Under the nbos only the ideas that are low cost high impact and can be rapidly executed are implemented. Chan kim and renée mauborgne takes a creative and systematic ways to forming strategies in both the public and private sector. Blue ocean strategy can be applied across sectors or businesses it is not limited to just one business.

National blue ocean strategy. National blue ocean shift nbos is formulated and executed through the nbos summit a unique and dynamic national strategy platform which brings together ministries agencies all levels of government and the private sector on a voluntary basis. Democratic united party primary candidate kim doo kwan s cooperation with north korea will be south korea s blue ocean strategy in achieving economic growth in the future yahoo korea news 2012 08 31. Strategi lautan biru kebangsaan bahasa inggeris.

One key blue ocean strategy tool used in the formulation and communication of the eleventh malaysia plan was the strategy canvas. Nbos diperkenakan pada tahun 2009 dengan bertujuan bagi meningkatkan kecekapan sistem penyampaian kerajaan. National blue ocean strategy nbos nbos refers to the national blue ocean strategy or strategi lautan biru nasional blue ocean strategy bos which was founded and inspired by professor w. They assert that these strategic moves create a leap in value for the company its buyers and its employees while unlocking new demand and making the competition irrelevant.

Secara rasmi disingkat sebagai nbos ialah satu program yang dilancarkan oleh perdana menteri malaysia keenam najib tun razak. Chan kim and renée mauborgne professors at insead and the name of the marketing theory detailed on the book. The strategy canvas was used as a diagnostic and. The summit which was launched in 2009 breaks down bureaucratic silos through fair process and is.

Blue ocean strategy is a book published in 2004 written by w. Terdapat lebih daripada 80 jabatan dan agensi kerajaan melaksanakan 116.